I've written before that while I can appreciate it, I don't fully understand why golf holds such an obsession with people. But, while watching the British Open yesterday, I became somewhat obsessed with watching Tiger Woods.
He is perfect. His skin tone is gorgeous and he has a beautiful smile. He's built well and he looks great in his clothes. He seems to be a gentleman. He's very polite when being interviewed -- he seems to have good manners. Plus he has one of those names that seemed to predestine him for his career.
My husband kept saying...watch his swing. He doesn't move his head at all.
I'm watching. I'm watching. Perfect.
While I don't fully understand why people like golf, I know a lot of you don't understand how anyone can like advertising. But, when something is done extremely well, I'm sure you can appreciate it.
There's a new Nike Golf spot that is mesmerizing. It seems to be an art director and copywriter spot, one of those rare times where the creative team had an idea and no one else on the project felt the need to add their thumbprint to ruin it.
Go watch Swing Portrait. Sheer perfection.